The Lincoln Relaunch was activated with a classic, simple letter, created for audiences that still appreciate the written word. In a full page ad in The New York Times and the Wall Street Journal, we introduced The Lincoln Motor Company – once again to America.
Editorial content for Fast Company Magazine.
The Lincoln Motor Company has always crafted automobiles by starting with the driver and going from there. So not only did we create print ads that celebrated the individual, we went further by casting real people and exploring them in a Fast Company Editorial.