This integrated campaign also spawned an incredibly successful online element with massive user participation through exploitation of the X-factor sponsorship. The, “Squiggles Campaign” (as the client fondly calls it) also included a comprehensive print campaign, and around 12 offer ads for TV which created lovely big sales spikes each time they aired. In fact, during the most dismal economic years er… ever in the history of horrible annuses, this 360 degree re-branding campaign for the Carphone Warehouse saw Christmas sales increase by 200%. The client said they would have been chuffed with 70%.

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